NIKE/WIT
METCON 9 UK TOUR
London, Aylesbury, Manchester, Leeds and Glasgow.
The Nike Metcon 9 Tour was organised and executed by Doodle Development, who took charge of the design, logistics, and production. Doodle Development’s responsibilities included sourcing the van that was then to be fully wrapped and given it’s identity, ready to be handed over to WIT to go out on the road.
WIT’s aim was to give Fitness enthusiasts from all over the country the chance to test out the latest Nike Training footwear while pushing themselves to their limits, we took on the task of creating a custom-built van with a outdoor functional gym space that would take tour across the country
The van was originally white and had been fully wrapped in Metcon imagery along with matte black vinyl. Doodle ensured this was completed to the highest quality and successfully transported all necessary goods.
Over the course of one week the Metcon van hit 5 different CrossFit locations. All whilst giving people across the country education around the new Nike Metcon 9 and putting them to the test in a functional training session. The Metcon van started it's journey in London and made it's way up to Manchester and Glasgow, whilst also stopping at Leeds and Aylesbury.
“WHEN I SAW THAT VAN PULL UP I KNEW THERE WAS GOOD STUFF INSIDE! I GOT TO TRY OUT THE NEWEST TRAINING SHOE BEFORE MY FRIENDS”
- Crossfit Trainer
