NIKE EKIN CAMP

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NIKE EKIN CAMP 〰️

The Concept

We worked with the Nike EKIN team to deliver a two-day experience in London for Nike store staff and partners.

The aim was simple: help attendees understand the athlete journey by getting hands-on with key products across training, running and outdoor. The focus was on learning through doing, not just listening.

Across the two days, we covered Nike Mind, Structure 26, ACG, Metcon and Hyperice, showing how each product supports performance, training and recovery.

Structure Plus activity

Metcon wokrout

The Metcon session at One LDN brought the product into a high-intensity training environment Guided by Nike trainer Naomi.

Functional workouts were used to test stability, grip and control under pressure, giving attendees a clear understanding of how the product performs during fast-paced movement, and how it supports training across different exercises.

Nike Mind experience

Nike Mind was designed to slow the pace and shift focus onto mental awareness through movement.

Small groups moved through a guided space, led by Nike athlete Maya. Attendees began on walking pads to find rhythm before progressing onto textured surfaces including stone, astro turf and wood. These changes in surface encouraged participants to focus more closely on how they were moving and how their body felt.

By removing distractions and creating a more mindful environment, the session helped attendees reset, improve focus and become more aware of their movement.

This gave teams a clearer understanding of how Nike Mind supports both physical and mental performance as part of the wider athlete journey.

Set at Parliament Hill Athletics Track, this session placed Structure Plus into a real running environment.

A 5.6km run was combined with a series of movement stations, including hop curbs, balance boards and energy return drills. Each element focused on a different aspect of performance, from agility and coordination to force absorption and return.

At the centre of the track, a red phone box linked back to the “Dial Up Your Tech Support” campaign, reinforcing the idea of support through the product.

Split into teams and guided by Nike Coach Manny, attendees rotated through each station, reinforcing control and consistency while testing the product under load, helping them better understand how it performs in real running conditions.

HYPERRICE demo

Hyperice was positioned as the recovery part of the athlete journey, showing how performance continues beyond training.

Attendees were introduced to a range of recovery tools and guided through how and when to use them. By trying the products first-hand, they were able to understand the immediate impact on muscle recovery, mobility and overall readiness.

This helped reinforce the role of recovery within performance, giving teams a clearer understanding of how to support athletes before and after training.

ACG ACTIVITY

Attendees created their own technical utility lanyard using the Cobra Weave technique, connecting directly to the functional design principles behind the ACG range.

This hands-on approach helped reinforce the idea of durability, adaptability and preparedness within the product, making the ACG mindset more tangible and easier to communicate.

Attendees were also taken through an immersive 270 experience showcasing ACG strategy and inspiration, aswell as a sneak peak into the future of the ACG line.