NIKE / SPORTS DIRECT
MONSTER KICK-ABOUT
IN PARTNERSHIP WITH ROBOTPROOF
Having lost a year of physical education and almost a year of social interaction due to the pandemic, we partnered with Sports Direct to unleash all those monsters in a mass celebration of football.
With Sports Direct, we released a competition for schools to win an experience to visit St. Georges Park - the home of the England Football Team. They gave 4 schools the opportunity to visit the training ground to have a kick-about and play games. The competition consisted of them designing a mascot that would be brought to life for the day.
Prior to the event, multiple schools were given the opportunity to design a mascot for the St. Georges Park kick-about day. The winning student had their idea brought to life!
An exclusive look at a pro footballer training regime and a tour of the facilities they use. The school groups had the opportunity to step inside the unique high performance gym, explore the hydro therapy facility and take part in activities that St. Georges Park use to prepare players for training.
BEHIND THE SCENES
Elevated school lesson plans with sessions run by official FA Coaches, on England’s Training Ground. The school groups utilised the ground to enjoy a kick-about combined with games and mini tournaments.
PLAY ON PITCH
An insight into the technology behind the product that powers the best players in the world. Engrossing the kids in a demonstration, dipping the football boots into mud to show how they do not collect residue. Additionally, they got to see the difference between Nike Jerseys and their sweat wicking technology.
PRODUCT EDUCATION
"To bring 100 kids across 4 schools into 1 location for the day was magic, crazy day with lots of fun and the kids will remember this for a lifetime!"
Nike Member
