BEHIND THE DESIGN

2,500+ athletes took on the Battle Cancer Challenge, all in the name of charity! Doodle Development had the absolute pleasure of designing a Jersey for the Nike King's Cross team to wear, adding elements of agility and speed through the choice of fonts, whilst representing King's Cross, Nike Training Club and London.

Doodle Development’s challenge was to produce four design ideas that featured all of these elements whilst keeping Nike and training as the key focus. Each element was carefully thought of as well as it's placement on the designs.

Together with Nike, Doodle narrowed it down to the final one that truly represented them.

The final design features typography that highlights speed, agility and breath, with the addition of the orange swoosh to compliment the Nike Free Metcon 5 Trainer detailing, which was the shoe choice for the day.

Vesey, as always, was our partner in this, translating our designs into reality and printing the jerseys.