NIKE
LAUREN JAMES JERSEY DESIGN
NIKE WESTFIELD, ARIEL WAY
Nike paired up with Lauren James to create a jersey and lifestyle t-shirt, exclusively for members to purchase. Doodle Development had the responsibility of producing artwork and boards that would talk to the consumer, explaining each element that went into the design.
PERFORMANCE JERSEY
On the Performance Jersey, you find powder blue and "LJ10" & eagle which represents cherished memories of a knockout tournament and Lauren's Prowess, Agility & Pace. 7778 notes how many days from birth she made her debut for England.
LIFESTYLE T-SHIRT
On the Lifestyle T-Shirt, you find inspiration from 90's design in the smiling face & "Play Free" which is Lauren's guiding principle in purple hues.
"Amazing to see female footballers getting the opportunity they deserve."
- Nike Member
