VESEY/THE LAST STAND
jersey design
IN PARTNERSHIP WITH VESEY AND THE LAST STAND
Doodle Development contributed to the Event's Project Management and design of The Last Stand's jersey that was to be produced by our partners at Vesey UK.
OUR PARTNERS
VESEY
Vesey is the UK’s largest supplier of Football kits, providing and customised to Football clubs across the UK .Using the newest innovation methods they now offer “VESEY ID” which sets the standard and a new benchmark to what you can create on a product.
THE LAST STAND
Since its inception in 2016 The Last Stand (TLS) has become the UK’s leading street sports brand reaching over 70 million people online. Promoted by world class athletes like Thierry Henry, Ashley Cole, Ronaldinho and Didier Drogba. TLS has impacted the lives of many young people up and down the country and these efforts were recognised by HRH Prince Charles himself.
THE brief:
-
JERSEY DESIGN
The jersey was to be designed to be worn for The Last Stand's yearly tournament. This time, the goal was to create a larger and more impressive design that would truly embody the essence of the community in every conceivable aspect.
-
London Representation
The Last Stand is based in London and thrives off of the London Community. Because of this, it was an ask for a reference of London to be included in the jersey design. We believe the more people play sport, the better people they become. Better people make a better society and a better society makes a better place for all of us to live in.
-
"Whoever you are, wherever you're from"
The last design ask was to include a few elements that represents everyone as a unity. This included the quote written above, a '0' to emphasise inclusivity and that we are all together in this, and finally The Last Stand trophy.
