NIKE/NEXT
BACK TO SCHOOL
FA23
Doodle Development worked with UK account ‘NEXT’ for their Nike FA23 Back to School multi-brand campaign.
CAMPAIGN OBJECTIVES
Keeping kids connected to sports by driving performance product.
86% of UK schools require their students to wear uniform.
Position NEXT as the international Back to School partner brand.
THE CAMPAIGN SHOOT…
Back to School is a key moment worldwide, and in the UK in particular, with the 2022 Children’s-wear market being valued as over £6 billion. NEXT saw this as an opportunity to highlight some of Nike’s products, with the focus being on Performance wear, Jackets, Footwear and Accessories. In terms of Accessories, this refers to Bags and socks.
MARKETING ELEMENTS
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WEBSITE
NEXT utilised their Nike Hub for their Back to School campaign through a complete takeover.
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EMAIL MARKETING
With some countries enforce school uniforms while others do not, two emails were crafted to effectively reach the respective target audience.
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PAID MEDIA
Banner designs were created using the campaign imagery and advertised across various platforms.
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PUSH NOTIFICATIONS
Due to specific countries having school uniform and others not, two push notifications were created to effectively reach the appropriate audience
