Nike Very Future Fitness Campaign

NIKE/VERY

FUTURE FITNESS CAMPAIGN

SU23/FA23

Doodle Development partnered with Nike to contribute to VERY’s campaigns. Their aim is to capture and serve directly in a saturated digital market, whilst maintaining the best expression of Nike. Bringing families together, helping them look and feel good through an active lifestyle.

SPRING 2023

Spring's campaign focus was to highlight her needs and how she adapts them to fit into her busy lifestyle. Fitness is no longer just about the gym, it's about mindfulness, resting and nutrition.

SUMMER 2023

Summer's campaign was a reminder to the world that we are able to get out and about. That a run in the local park can be fun and mindful at the same time. A reminder to take the pressure off of her.

“Being a mum means life can get busy but that doesn’t mean I can’t take care of myself.”

CAMPAIGN IMAGERY

VERY chose to use the same model for both shoots to really highlight her journey into holistic fitness. The direction that was given by Doodle Development was to be natural, relatable and fun, showing that fitness doesn't have to be a chore, but something to enjoy.

MARKETING ELEMENTS

Brand store

The Nike Brand page was updated with the relatable content, giving consumers a better understanding on what product to wear for each activity. This also followed onto kids to highlight that they are very much a part of future fitness.
Email Marketing

For both campaigns, Very produced a newsletter featuring the content captured. The newsletter encouraged their consumers to think about themselves and how they can bring wellness to their life, whether this is through exercise, mindfulness or nutrition.
Social content

The Organic Social Content was to create a better understanding for the consumer as to what future fitness entails. Whilst simultaneously giving product education.
Push Notification

The campaign was built as a multi-objective campaign focusing on both Consideration & Conversions as objectives, with the budget weighted more towards Consideration to achieve benchmarks.