NIKE/OFFICE SHOES
AIR MAX DAWN
IN PARTNERSHIP WITH ROBOTPROOF
For Air Max Day 2022 we collaborated with Office Shoes to introduce a new shape for the Air Max. We invited three unique females to take art in a Styling Session, Table Talk and Photoshoot, to express their individual styles through the Air Max Dawn.
THE INFLUENCERS
@CHLOEHAYWARD_
"Quite a minimal style, built with essentials and a little pop of colour."
With a minimalistic approach when it comes to Chloe's fashion choices, we gave her the opportunity to explore the Nike Air Max Dawn. As someone who has never previously worn the silhouette, the combination of the Air Max Dawn with a casual style truly worked.
@JADEMACJ
"More to the minimalist side, but I definitely like to incorporate little bits of colour here and there."
When streetwear, sneakers and glam are combined we get Jade! The perfect balance of each creates a unique style. When it comes to the Air Max silhouette, some might even class Jade as an expert - especially with her growing sneaker collection.
@NATASHAHMEDX
"Anything that is loud and fresh with prints and colours is what I usually gravitate towards the most."
Part of the next generation, Natasha takes a more expressive approach with her fashion, focussing on colourful pieces or prints. She chose to style the Air Max Dawn with a pink dress and layers of gold jewellery.
THE SESSIONS
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STYLING SESSION
1-1 personal styling session whilst answering a Q&A to really discover how and why they have particular fashion choices. We explored their go-to pieces and what they believe to be staple items in their wardrobes, as well as what their first encounter with the Air Max was.
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TABLE TALK
The girls discussed a series of questions of how they are impacted by what's around them and how they allow their personal lives to influence their individual styles. We delved deeper into their creative outputs which varied from social media to baking to graphic design. They further discussed their different relationships with Air Max and their views on the Air Max Dawn , and particular features that they like on the shoe.
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PHOTOSHOOT
All girls were shot individually to truly capture their unique style and highlight their relationship with Air Max. They then came together, and even though their styles vary, the Air Max Dawn brought them together.
