NIKE/YOOX
NIKE AIR MAX
TERRASCAPE & ZOOM FIRE
Doodle Development worked with Italian account YOOX for their Nike HO22 Air Max campaign. Combining contemporary Italian fashion with two iconic Nike Air Max for him & her.
AIR MAX TERRASCAPE
Air Max 90 reimagined through a sustainable lens. Recycled materials, Grind rubber and Crater Foam mix to create something unique.
AIR MAX ZOOM FIRE
The techy, unconventional look of the Nike Zoom Air Fire nods to the history of performance running sneakers while creating a fresh look with its rich texturing and layering.
tHE SHOOT INSPO…
We recreated a bright and soft day-lighted craftsman’s workshop. The contemporary touch given by the minimalist decoration was highlighted by the wooden, metallic and concrete look & feel.
MARKETING ELEMENTS
-
![]()
WEBSITE
The Air Max product was featured in numerous ways across the website. To increase click-through to product pages and generate demand, a landing page was created to highlight the product.
-
![]()
EMAIL MARKETING
Utilising the imagery, a newsletter was created, enticing customers take a look at the product.
-
![]()
PUSH NOTIFICATIONS
To increase awareness and reach of the campaign, consumers were sent both email and push notifications throughout the campaign period
-
![]()
SOCIAL MEDIA MARKETING
Campaign imagery was utilised across Instagram on both stories and feed to highlight the new product.
